Complex products.
Clearer direction.
01 · CIBC PRODUCT DESIGN
Simplifying account opening
13 journeys. One simpler experience.
+4%
sales conversion
1.5–2 min
faster completion
54%
fewer user errors
PROBLEM TO SOLVE
MY ROLE
OUTCOME
CIBC’s account-opening experience had grown complex and inconsistent across products, teams and devices. Dense forms and desktop-first experiences created friction.
Senior Design Lead · Led 7 designers across 4 product pods. I set the end-to-end experience direction, aligned teams around shared UX principles and established reusable patterns.
A faster, clearer account-opening experience plus a more scalable way for teams to design and deliver across 13 connected journeys.
Explore the Fast App case study
01 · ABOUT 5 MINUTES
Quick read
The challenge, my role, the key decisions and what changed across 13 journeys.
Read the case study →
02 · FULL DECK
Detailed walkthrough
Go deeper into system decisions, governance, component examples and supporting artifacts.
View the detailed deck ↗
PROMPT
Explore a clearer lending
application experience.
Apply
Options
Approved
AI EXPERIENCE DESIGN
Using AI to accelerate experience design
Idea → concept → feedback
PROBLEM TO SOLVE
MY ROLE
OUTCOME
Complex product ideas can stay abstract for too long, slowing feedback and alignment.
I shaped the experience direction and used Stitch and AI tools to accelerate early concepts, then refined hierarchy, content, flow, accessibility and brand alignment.
AI shortened the path from idea to something teams could evaluate while human design judgment determined what was useful, usable and appropriate.
Faster
concept development
Earlier
stakeholder feedback
Broader
design exploration
DETAILED VIEW
Want the full case study?
Download the detailed AI experience case study with additional process, execution decisions and supporting artifacts.
DOWNLOAD DETAILED VIEW ↓
+4%
1.5–2 min
54%
sales conversion
faster completion
fewer user errors
faster completion
GLENN TENEYCKE
Product Design Leader
MY WORK
Complex products. Clearer direction.
Complex products. Clearer direction.
Selected work across product design, AI-assisted exploration and service design—showing how I move from customer problems to decisions, systems and measurable outcomes.
Selected work across product design, AI-assisted exploration and service design—showing how I move from customer problems to decisions, systems and measurable outcomes.
SELECTED CASE STUDIES
01 · CIBC PRODUCT DESIGN
Simplifying account opening
13 journeys. One simpler experience.
Open your account
Personal information
PROBLEM TO SOLVE — CIBC’s account-opening experience had grown complex and inconsistent across products, teams and devices. Dense forms and desktop-first experiences created friction.
MY ROLE — Senior Design Lead · Led 7 designers across 4 product pods. I set the end-to-end experience direction, aligned teams around shared UX principles and established reusable patterns.
OUTCOME — A faster, clearer account-opening experience plus a more scalable way for teams to design and deliver across 13 connected journeys.
+4% sales conversion · 1.5–2 min faster completion · 54% fewer user errors
02 · AI EXPERIENCE DESIGN
Using AI to accelerate experience design
Using AI to accelerate experience design
Idea → concept → feedback
PROMPT
Explore a clearer lending application experience.
PROBLEM TO SOLVE — Complex product ideas can stay abstract for too long, slowing feedback and alignment.
MY ROLE — I shaped the experience direction and used Stitch and AI tools to accelerate early concepts, then refined hierarchy, content, flow, accessibility and brand alignment.
OUTCOME — AI shortened the path from idea to something teams could evaluate while human design judgment determined what was useful, usable and appropriate.
Faster concept development · Earlier stakeholder feedback · Broader design exploration
Faster concept development · Earlier stakeholder feedback · Broader design exploration
DETAILED VIEW
Want the full case study?
Download the detailed AI experience case study with additional process, execution decisions and supporting artifacts.
DOWNLOAD DETAILED VIEW ↓
01 · CIBC PRODUCT DESIGN
Simplifying account opening
13 journeys. One simpler experience.
PROBLEM TO SOLVE — CIBC’s account-opening experience had grown complex and inconsistent across products, teams and devices. Dense forms and desktop-first experiences created friction.
MY ROLE — Senior Design Lead · Led 7 designers across 4 product pods. I set the end-to-end experience direction, aligned teams around shared UX principles and established reusable patterns.
OUTCOME — A faster, clearer account-opening experience plus a more scalable way for teams to design and deliver across 13 connected journeys.
+4% sales conversion · 1.5–2 min faster completion · 54% fewer user errors
01 · CIBC PRODUCT DESIGN
Simplifying account opening
13 journeys. One simpler experience.
PROBLEM TO SOLVE — CIBC’s account-opening experience had grown complex and inconsistent across products, teams and devices. Dense forms and desktop-first experiences created friction.
MY ROLE — Senior Design Lead · Led 7 designers across 4 product pods. I set the end-to-end experience direction, aligned teams around shared UX principles and established reusable patterns.
OUTCOME — A faster, clearer account-opening experience plus a more scalable way for teams to design and deliver across 13 connected journeys.
+4% sales conversion · 1.5–2 min faster completion · 54% fewer user errors
DESIGN SYSTEMS · FAST APP
Explore the Fast App case study
Choose the level of detail that works for you.
01 · ABOUT 3 MINUTES
Quick read
The challenge, my role, the key decisions and what changed across 13 journeys.
Read the case study
02 · FULL DECK
Detailed walkthrough
Go deeper into system decisions, governance, component examples and supporting artifacts.
View the detailed deck ↗
Copyright © 2026 Glenn Teneycke Design - All Rights Reserved.
Copyright © 2026 Glenn Teneycke Design - All Rights Reserved.