Principal Product Designer helping teams move from complexity to clarity.
Featured Work
Digital Acquisition Sales
Simplifying account opening to improve conversion and speed.
UX Laws for Better Design Decisions
By introducing UX laws as a shared framework, I helped teams move from subjective feedback to clearer rationale, stronger alignment and better decisions.
Service Design that shaped the roadmap
Facilitated blueprinting workshops to align teams, uncover journey gaps and turn complex account-opening work into clearer product direction.
Selected Impact
CIBC Service Design
Led service design workshops to surface journey gaps, align teams, and shape product direction.
Some examples of how I help teams simplify complex journeys, align around better product decisions, and create measurable customer and business impact..
10 +
Roadmap items
CIBC Fast App Redesign
Simplified account opening to reduce friction, improve clarity, and increase completion.
3 %
Conversion lift
2 min
Faster completion
30 +
Roadmap items
CIBC Line of Credit
Led UX strategy for BMO’s first responsive digital line-of-credit application.
91.5
Usability Score